Sunday, 3 July 2011

Challenges facing we Journalists


Journalists have tough lifes

Some of the most challenges cited by journalists are:
  • Having to write content across multiple formats (print, Web, blog, etc.) – asked to produce more content than ever before
  • Dealing with constant changes to coverage areas and beats
  • Working in uncertain economic environment – layoffs are happening all over the place
  • Forced to do more with less – staff cuts means there’s more work for those left behind
  • Competing against other outlets for the best stories – working around challenges of a 24/7, global news climate
  • Adapting to new media – social networking and Twitter for example
  • Processing and filtering incoming information efficiently – including the high-volume of pitches and press releases
  • Managing relationships and sources for ongoing story development
  • Dealing with uninformed PR reps and off-topic pitches
  • Finding necessary information from PR reps and online press rooms
Media professionals should help us to solve these issues before they go out of hand.

1 comment:

  1. You forgot one, crazy audience that will settle for nothing less than sex, nudity and crime! I look forward to your next entry.

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